Looks like Sony is facing the pain of having a byzantine organizational structure and internal disagreements.
The consumer electronics giant has allegedly put the kibosh on plans by its cellphone subsidiary Sony Ericsson to use the PlayStation brand to create a new handset, says Mobile magazine.
Sony Ericsson reportedly made a pitch for licensing that brand last year. The idea was to have a PSP phone that would appeal to video game loyalists of the brand and be an extension much like the Cyber-shot and Walkman handsets. Sony Ericsson representatives have not yet responded to a request for comment.
Sony is reported to have said that it will consider using the PlayStation brand for the phone only if the company can make the handsets itself, rather than license it to the Sony, Ericsson joint venture.
Photo: Sony PSP (James F Clay/Flickr)
