GITANES

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According to history, French soldiers picked up the cigarette habit in Spain and France began manufacturing cigarettes in 1842, often giving brands such Spanish-derived names as Les Espagnoles, Les Hidalgos and Les Madrilènes.The Gitane was born in 1910 and by 1927 the package had a flamenco hint, featuring a fan and tambourine. In the 1940s a laughing gypsy's face was introduced and in 1947 the poster designer Max Ponty won a competition with the familiar flat blue box, or paquet à tiroir…

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