Pepero Day, a romantic holiday celebrated on November 11 in Korea, is going global on increasing popularity of Korean culture. Pepero day is named after Lotte Confectionary’s Pepero, a Korean chocolate-dipped sticks, as the snack resembles the date 11/11. Lotte Confectionary is enhancing promotional events for Pepero day in countries including Kazakhstan, Russia and Singapore under the marketing slogan of ‘Let’s get closer together.’ It has established 55 Pepero stands at major retailers in Singapore and strengthened influencer marketing in Kazakhstan and Russia. Overseas Pepero sales last year grew more than 14 percent from the previous year to 40 billion won ($33.9 billion).

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