Leo Burnett Mumbai awarded Silver Lions in Cannes Creative Data category
Leo Burnett Mumbai has won Asia’s only Lions in the Cannes Creative Data category, picking up Silver for their ‘Lay’s Smart Farm’ campaign.
From 418 entries in the Creative Data Lions, celebrating the interplay of ideas and information, 15 Lions were awarded: 2 Gold, 5 Silver, 7 Bronze and the Grand Prix was awarded to ‘The Artois Probability’, for Stella Artois, by GUT, Buenos Aires, Argentina. The work showcases an innovative use of creative data by intertwining historical knowledge, art, and technology, highlighting Stella Artois’ heritage, raising brand awareness, and presenting an opportunity for outdoor installations while offering a unique experience for audiences.
The Direct Lions, celebrating targeted and response-driven creativity, received 1939 entries and 60 Lions were awarded: 10 Gold, 19 Silver, 30 Bronze and the Grand Prix was awarded to ‘Runner 321’, for adidas, by FCB Toronto, Canada. To solve the problem that people with Down syndrome don’t see themselves represented in sport, even though they stand to reap significant benefits from participation in exercise, this work brings inclusivity to the world’s most accessible sport, running, and succeeded in starting a social movement with demonstrable results.