Leo Burnett Mumbai awarded Silver Lion in Cannes Entertainment Lions For Sport
Leo Burnett Mumbai’s ‘Airtel 175 Replayed’ has picked up a Silver in Cannes Entertainment Lions For Sport.
Celebrating creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands, the Entertainment Lions for Sport received 607 entries and 20 Lions were awarded by the Jury: 3 Gold, 7 Silver and 9 Bronze. The Grand Prix went to ‘Dreamcaster’, for Michelob ULTRA, by FCB New York. By inventing a new technology, the work empowers blind sports fans to feel a live game, rather than just hear the audio to transform the live sports experience.
Entertainment Lions for Sport Jury President, Rob Doubal, Co-President of McCann London and Joint Chief Creative Officer of McCann UK, McCann London, said, “This year’s winning Grand Prix leveraged emerging tech, strong partnership and had intrinsic inclusivity at its core to engage fans with one of the best and most innovative live broadcasts of the year. It showed strong impact on the brand and its approach, execution and provision of new technology is sure to provide a legacy for all those who come after.”
Leo Burnett Mumbai was Asia’s only award winner in the category.